“The remarkable capacity of language for being rich even in
its poverty was well known to eighteenth century
grammarians. In their purely empirical conceptions of the
sign, they were struck by the way in which a word may
divorce itself from the visible form with which it is associated
by its signification, and then attach itself to a different one,
designating it with an ambiguity which is both a limitation
and a resource. In behaving this way, language is discovering
the origins of its own inner movement. Its relationship to
what it says may change without its form also changing, as if
it were rotating upon itself, tracing round a single focus a
whole circle of possibilities ( the ‘sense’ of the word as they
called it in those days) and allowing for accidents, encounters
and effects all the more or less concerted efforts of the
game. According to Dumarsais, one of the subtlest of those
grammarians, it was absolutely necessary to make the same
word serve for different purposes. It was noted that this
admirable expedient could add to the vigour and grace of
discourse, and it naturally developed into a game or
entertainment. So by chance and by choice, words often
diverted from their original meaning to assume another
meaning which is more or less remote from it, while still
bearing some relationship to it. This new meaning of words is
known as its tropological sense and the conversion or
semantic shift producing it is called a trope. All figures of
rhetoric are created through this kind of displacement of
meaning (what Dumarsais called ‘turns’ and ‘deviations’):
catachresis, metonymy, metalepsis, synecdoche,
antonomasia, litotes, metaphor, hypallage, and many other
hieroglyphs traced by the rotation of words within the
linguistic mass.”
Michel Foucault.1
Photo match render for Buck ONeill Builders offices in San Francisco.
Viz practice. (Needs work)
Its been suggested the plants need some work and maybe some AO might might make it less pristine. There’s quite a few niggling things now I look at it… Bugger.